Professional skillset
Discover what I currently do on a daily basis.
01 Marketing strategy & budget
As the marketing manager for Waer Waters, I am responsible for setting up & managing the marketing strategy and the associated budget. The strategy is always determined based on an analysis of various data. I am assisted by an online marketing agency who is specialized in social media campaigns (Facebook Certified Planning Professionals) & takes on an advisory role.
02 Online & offline campaigns
Thinking up, setting up & following up online & offline marketing campaigns. From brainstorm to project plan, from social media plan to content plan, from website management to direct mailing, etc. Everything to make a campaign come together. All-around marketing at its best!
03 Contact advertisers & partners
Together with my team, I determine which media to consider for which campaign for our overall branding & visibility. Negotiating with advertisers and partners to get the best cooperation gives me a thrill every time.
04 Helping people grow
As an Operations Manager, I had the opportunity to be trained by Ingrid Jonkman of Chargeer! to develop my leadership & coaching skills as coaching was a big part of my job description. Currently, I inspire & coach a team of 8 young, dynamic people, whose development is on my list of top priorities. Seeing them grow and working with them every day, gives me incredible energy.
05 Exciting things ahead!
And then 2020 happened.
I am economically unemployed for my Marketing Manager job due to the pandemic. Currently, I’m taking on courses to specialize in brand identity by following an Instagram Business Academy by Elle Synergy, a masterclass photography editing and I’m writing a lot. Exciting things ahead, that's for sure!
